More questions answered.
Go beyond the homepage. Cover your services, locations and the questions people ask before they choose a business like yours.
Your expertise.
Built to be found.
Thin websites disappear. Depth gets discovered.
I build custom authority websites that turn what you know into a stronger presence in search and AI answers. Your brand. Live in days.
Independent studio. Direct partnership.
Built for Google, Bing & the way we search now.
A few pages tell a story.
Depth builds authority.
Your website should reflect how much you know. Give people better answers, and give search engines more substance to understand.
A clearer search footprint.
Connected pillar pages and topic clusters help Google and Bing understand your expertise, and help visitors find their next answer.
Substance AI can reference.
Clear, useful content gives ChatGPT, Gemini and Perplexity material to discover, understand and potentially cite.
What comes out the other side
200+ pages.
Google-optimized authority sites.
Interlinked, schema marked-up, on-page optimized copy. Keyword-rich AI imagery. All packaged in a blazing-fast WordPress build designed to convert.
Interlinked topical authority
Schema markup, everywhere
Organization, Service, LocalBusiness, FAQ and Breadcrumb JSON-LD emitted per page type — valid on day one, no plugin babysitting.
On-page copy (the SEO Framework)
Useful answers, clear headings and considered page titles and descriptions. I shape the copy around your services and the questions your customers actually ask.
Keyword-rich AI imagery
AI-assisted images directed to suit your brand and each page’s subject, with descriptive filenames, relevant alt text and compressed files for a lighter build.
- Pages per build
- 100–300+
- Start to live site
- < 2 hrs
- Ships to WordPress
- 100%
// How it works
Engineered around
your brand.
Most AI-built sites start with a template. I start with your business: who you serve, what you stand for and why people choose you. We agree that direction first. The pages come later.
You work directly with me, Wesley, from the first conversation to launch. Here’s how I turn that understanding into your website.
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Brand discovery
Locked before a page exists.
I get to know your customers, your services and the expertise that sets you apart. Together, we agree your positioning, voice and priorities in a clear brief that guides every decision.
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Visual identity
Your brand becomes the design.
I translate that brief into typography, colour, imagery and a visual language that feels like your business. We settle the design direction before I carry it across the site.
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Custom build
A bespoke WordPress theme.
I build around the agreed identity, rather than fitting your brand into a stock template. AI helps me move quickly; I direct and refine the layouts for your content and your visitors.
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SEO & AI wireframe
Every page has a place.
Before writing the content, I map 100–200 purposeful pages: core service pillars, supporting topic clusters and specific answer pages. Each has a clear subject and useful links, so the depth forms a connected whole.
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Tuned first
Speed and accessibility built in.
I check loading speed, mobile layouts, contrast and keyboard navigation before the full content goes in. Once it’s in place, I review the complete site, refine the details and prepare it for search discovery.
Around 200 pages.
Unmistakably yours.
Fast, connected and built to be found. Live in days once your direction and source material are ready. We agree the scope and timeline together.
// THE PKA FRAMEWORK
Depth, structured.
200 pages aren't a pile of content. They're a pyramid: a few Pillar pages at the top, more Knowledge clusters beneath, and a wide base of specific Answer pages — one for every real question your customers ask.
That shape is what Google and Bing rank, and what AI engines pull from when they answer. Applied to your site.
A complete presence.
Room to grow.
The design is only the beginning. The structure, content and care beneath it make the website useful long after launch.
- Authority at scale
- An authority-site approach of around 200 purposeful pages, shaped to your services, locations and subject matter. Scope follows substance.
- Custom, AI-assisted design
- AI brings speed to the build. Human direction gives it character. A design created from your brand, beyond a template.
- AI-citation readiness
- Clear answers, structured information and connected topics that make your expertise easier for AI engines to interpret and reference.
- A lightweight foundation
- A lean, fast stack with responsive layouts and accessible markup. A website that works comfortably on the devices people use.
- Search-ready launch
- Technical SEO, sitemaps and submission to Google and Bing, so your website is ready to be discovered and indexed.
- Care beyond launch
- Continued attention to content, performance and the details that keep your site useful. We agree the right ongoing support together.
Wesley
Founder, Marketing Partners
A partner.
From day one.
I started Marketing Partners to do the work closely: understand the business, make something considered, and build the depth it deserves.
When you work with me, you work directly with the founder on every build. I’m your point of contact, your designer and the person thinking through the details.
Email WesleyA few good
questions.
Have something else in mind?
I’m an email away.
What is an authority website?
A website that covers its subject in useful depth. Core service pages connect to supporting guides, locations and answers, helping visitors explore your expertise and helping search engines understand it.
Why build around 200 pages?
It gives us room to cover a business thoroughly. Every page needs a clear purpose and useful information. We map your services, audience and locations first, then agree a scope that supports them. The number follows the content.
How soon can my website go live?
The process is designed to go live in days once the direction and source material are ready. The exact timeline depends on the scope and your feedback. We agree it before the build starts.
Will I show up in AI answers?
The site is built to help AI systems discover, understand and reference your expertise through clear content, structure and technical foundations. Each platform decides what to cite; rankings and citations aren’t guaranteed.
What do you need from me?
Your business knowledge, brand materials if you have them, and a clear picture of who you serve. I’ll guide the discovery, identify any gaps and bring you in for the decisions that matter.
What happens after launch?
We submit the site to Google and Bing and agree how to care for it as your business develops. Ongoing support can cover content updates, technical upkeep and performance reviews.
Let’s make your
expertise visible.
Tell me about your business. We’ll take it from there.